How Might We


  • To translate ideas into actions.
  • To frame opportunities.
  • To move from current state thinking to future state thinking.


Opportunity framing statements start with the phrase HOW MIGHT WE… and conclude with a very specific and particular, solvable, challenge likely to trigger our best idea generation abilities.

The challenge should be user-centred (focused on people), sufficiently narrow (so that the task is manageable and solvable) AND ALSO sufficiently broad (so that thinking about small solutions encourages exploration and discovery of its larger context as well).


  • It helps to isolate the outcome or benefit you wish to achieve; anticipate ‘why we might want it’; imagine ‘what prevents us from achieving it’ in the first place.