COMM 388

The offers courses for Sauder School of Business undergraduate and MBA students.

COMM388: Design Strategies for Business Innovation introduces 3rd and 4th year undergraduate students to strategic design thinking, methods and tools for business and innovation in a post-carbon economy. The course challenges teams of students to deliver real-world solutions that create economic, social and environmental value using strategic design. Part creative ideation, part critical analysis, and part innovative thinking, COMM388 helps students to develop leadership skills and capacity for self-expression, as design processes and thinking strategies become essential tools for doing business better.

Course Reading List: Updated July 31, 2016


Kumar, V. (2009) 101 Design Methods: A Structured Approach to Driving Innovation in Your Organization. John Wiley & Sons Inc.



[Week 1 – 11] Kumar, V (2009). Design Methods: A Structured Approach to Driving Innovation in Your Organization. John Wiley & Sons.

[Week 2] Kuang, C. (2015) Why Good Design Is Finally A Bottom Line Investment. Fast Company

[Week 2] Fulton-Suri, J. (2007) Question Everything excerpt from “Thoughtless Acts: Observations on Intuitive Design”.

[Week 3] Butwert, P (2012). The Reflective Practitioner –Book report and brief notes.

[Week 4] Hartman, K. (2013). Summary of ‘A Whole New Mind: Why right-brainers will rule the future

by Daniel Pink

[Week 5] Paradis, Z. & McCaw, D. (2013). Naked Innovation: Chapter 3 – Innovation Intent.

[Week 7] Dix, et al. (2006) Why bad ideas are a good idea.

[Week 9] Cerejo, L. (2010) Design better and faster with rapid prototyping. Smashing Magazine.



Beckman, Sara L. and Michael Barry. (2007). Innovation as a Learning process: Embedding Design Thinking. California Management Review Vol 50. No.1.

Boyer, Brian, Justin W. Cook & Marco Steinberg (2012). In Studio:Recipes for Systemic Change. Helsinki Design Lab powered by Sitra.

Fraser, Heather (2012) Design Works: How to Tackle your toughest Innovation Challenges Through Business Design. University of Toronto Press: Toronto.

Kaplan, S. (2012). The Business Model Innovation Factory: how to stay relevant when the world is changing. John Wiley & Sons.

Liedtka, J., Ogilvie, T., and Brozenske, R. (2014) The Designing for Growth Field Book: a Step-by-Step Project Guide By Jeanne Columbia Business School Publishing.

Lockwood, Thomas. What Good Does Design Do For Business? Article. FastCompany.

Martin, R. (2009) Roger Martin on the Design of Business at Make/Think: AIGA Design Conference, Memphis, TN (October 9, 2009). (28 min).

Osterwalder, Alexander and Pigneur, Yves. (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, New Jersey.

Schon, D. (1987) The Reflective Practitioner: How Professionals Think in Action. New York: Basic Books. Chapter 3: Design as Reflective Conversation with the Situation pp. 76-104 and Chapter 5: The Structure of Reflection-in-Action, pp. 128-167.

Service Design 101:

UK Design Council (2013) Leading Business by Design Report

UK Design Council (2005) A study of the design process – The Double Diamond.

Stickdorn, Marc & Jakob Schneider.This is Service Design Thinking. Wiley, 2011.

Verganti, Roberto (2009) Design Driven Innovation. Introduction: Design Driven Innovation. pp. 1-16. Harvard Business Press.

Wired (2015).“Take it From an Expert: Design is More Important Than Ever” .

Yang, Maria (2005) A study of prototypes, design activity, and design outcome. MIT.