• To generate ideas.
  • To solve problems.
  • To break out of stale, established patterns of thinking.
  • To bring the diverse experience of all team members.


Brainstorming works on the principle that if more ideas are generated in response to a particular situation or problem, there is a greater possibility of finding a workable solution to a particular problem.

There are three phases to brainstorming:

  1. Idea generation
  2. Analysis
  3. Action planning


Brainstorming is a process that works best with a group of people who embrace the following guidelines:

  • Have a well-defined and clearly stated problem.
  • Have someone assigned to write down all the ideas as they occur.
  • Suspend judgment.
  • Every idea is accepted and recorded.
  • Encourage people to build on the ideas of others.
  • Encourage way-out and odd ideas.