- To perform user research.
- To share knowledge.
- To creating shared experience.
- To launching a project.
- To record / take notes.
- Focus strategies.
Story Share is a powerful user research technique that can energize a group quickly. It can be done once as an ice-breaker in ten minutes, or repeatedly for 30 minutes or more over the life of a project.
Encouraging participants to unpack (pull apart) and discuss stories reveals the depth of information buried within – and builds their own story analysis skills.
- Ask users to share a short story/ personal experience related to the topic. For example, “tell me about a time when you were trying to find a new place to live.” Use pairs for large groups.
- Allow time to prepare. – good for “homework”.
- Tell a “sample” story to help folks get started.
- Ask pairs to keep notes.
- Encourage listeners to ask questions once the teller is done.
- Convene after share to identify key elements.