- To generate ideas.
- To solve problems.
- To break out of stale, established patterns of thinking.
- To bring the diverse experience of all team members.
Brainstorming works on the principle that if more ideas are generated in response to a particular situation or problem, there is a greater possibility of finding a workable solution to a particular problem.
There are three phases to brainstorming:
- Idea generation
- Action planning
Brainstorming is a process that works best with a group of people who embrace the following guidelines:
- Have a well-defined and clearly stated problem.
- Have someone assigned to write down all the ideas as they occur.
- Suspend judgment.
- Every idea is accepted and recorded.
- Encourage people to build on the ideas of others.
- Encourage way-out and odd ideas.