Reflection 2: The Business Model Canvas
The Business Canvas project was an unique and interesting experience for me. I have never been presented with the opportunity to “dissect” a business down to its parts in such a way that the business canvas helped walk us through. For this project, I worked in a team with Pia, Mimi and myself to tackling […]
Designing with De-Brand
I can see why a start-up CEO is a good representation of a Design Thinker – Wes and Amelia of De-Brand definitely embody Tim Brown’s Design Thinker personality profile of being empathetic, integrative thinkers, optimistic, experimental, and collaborative. They both can imagine the world from both perspectives, for example, on the marketing side creating the […]
Reflection 2: The Business Model Canvas
For sure, the Design Thinking Studio is one of the most interesting classes I will ever have the opportunity to attend during my studies. From both the in-class activities and the assignments I have done so far, I have learned that classes should be considered and set so that the students have to listen less, […]
Business Canvas Reflection
After reflecting on the business model canvas assignment my conclusion is that Elvis and I limited ourselves to the outline given to us. Specifically, we limited ourselves to the business model canvas and didn’t reach beyond observation and interpretation. The business model canvas is a great tool to initially analyze a business. I’ve recently used […]
Reflection 2 – Business Canvas: A Creative Prison
The business canvas was an interesting experience for multiple reasons. It not only challenged my personal means of operating, but it taught me several important lessons about the way I think and process projects. The following are observations that stood out to me through the entire process: I. Canvas as a Constraint: The business […]
Reflection #2 Business Canvas: An Evolutionary Process
Business is an entire entity founded on many individual parts. I found that conducting the business canvas project caused me to think of the individual parts of the business, rather than always looking at the whole picture. Being a marketing student, I find myself occupied by the customers, value proposition and marketing plan. I often […]
Reflection 2: Design of a Start-up
I have always had the deepest respect for entrepreneurs that stems from an ignorance surrounding the process of starting a company. From an outsider’s perspective, it seems that so many minute details must be attended to, with each detail perfectly working to fulfill the overarching goals of the organization. Even in my past few years […]
Experiencing a Business (Ad)Venture
Building a Business Canvas for Matygo was an interesting experience from which I had much to learn. As I mentioned in my first blog post, I am a very visual learner, so I liked the idea of laying out the elements of a business model on a canvas. Aside from not having to flip through […]
Reflection 2 – The Business Canvas
The Business Canvas project gave me a chance to study and observe a business from a different perspective. Usually when I look at a business, I see it as a whole: I consider it as an entity that delivers value to its customers while making a profit. To me, all of the components that make […]
Learning through the Business Canvas
Getting to work with the CEO, Paul Lambert and team at Matygo was an experience that gave me a greater understanding of the process a start up business has to go through to establish itself. After Paul came to class a couple of Wednesdays ago and presented his business my partner, Joyce, and I met […]