Students develop new products using design process
Although Tim Silk doesn’t explicitly teach design thinking, his new product development class certainly encompasses the concepts. Undergraduate students in his class spend the semester developing a new product from the ground up. First, they study why new products fail. “So many fail, not because they don’t provide a benefit, but because the need is […]
Embedding design thinking into the MBA core program
Steve Alisharan is sold on design thinking. The head of the MBA core program said that the framework not only excites him, but it also benefits Sauder’s students. “It helps them think a little bit more deeply and critically about business issues,” he said. But does design thinking apply to accounting, Alisharan’s specialty, finance and […]
Design thinking & marketing: a perfect combo
Design thinking comes easily to Paul Cubbon. The marketing guru of the MBA core, Cubbon has always focused on consumer behavior. “Often the more innovative research is trying to uncover useful things that you didn’t even think to ask about,” he said. Embedding design thinking into the core gives him and the other professors a […]
Students say: “It’s a whole new way of thinking about things”
Elsie Gitau When she graduates, B.Com student Elsie Gitau might work for her family business in Kenya. She decided to join the d.studio class to learn to think on her feet if she takes that route. “Problems arise all the time and you need to come up with ideas,” she said of the business back […]
Official d.studio launch at the Museum of Vancouver
Sauder’s d.studio officially launches the Community of Practice at an exciting event on December 1. Join us for an interactive evening where great minds will come together to discuss design thinking and business. Hosted at the Museum of Vancouver, the event will be a refreshing, interactive experience. You can look forward to an interactive exchange […]
Design thinking: a common language to discuss innovation
“Too often, we enjoy the comfort of opinion without the discomfort of thought.” – JFK “Everyone can be innovative so long as they know the process,” said MBA Core professor Daniel Skarlicki. Teaching that process is what the d.studio component of Sauder’s MBA program is all about. MBA students participated in Experience Point/IDEO’s Design Thinker […]