Reflection #2 Business Canvas: An Evolutionary Process
Business is an entire entity founded on many individual parts. I found that conducting the business canvas project caused me to think of the individual parts of the business, rather than always looking at the whole picture. Being a marketing student, I find myself occupied by the customers, value proposition and marketing plan. I often […]
Reflection 2: Design of a Start-up
I have always had the deepest respect for entrepreneurs that stems from an ignorance surrounding the process of starting a company. From an outsider’s perspective, it seems that so many minute details must be attended to, with each detail perfectly working to fulfill the overarching goals of the organization. Even in my past few years […]
Experiencing a Business (Ad)Venture
Building a Business Canvas for Matygo was an interesting experience from which I had much to learn. As I mentioned in my first blog post, I am a very visual learner, so I liked the idea of laying out the elements of a business model on a canvas. Aside from not having to flip through […]
Reflection 2 – The Business Canvas
The Business Canvas project gave me a chance to study and observe a business from a different perspective. Usually when I look at a business, I see it as a whole: I consider it as an entity that delivers value to its customers while making a profit. To me, all of the components that make […]
Learning through the Business Canvas
Getting to work with the CEO, Paul Lambert and team at Matygo was an experience that gave me a greater understanding of the process a start up business has to go through to establish itself. After Paul came to class a couple of Wednesdays ago and presented his business my partner, Joyce, and I met […]