d.studio marketing blitz

What happens when you put two talented Sauder undergrads to work on marketing the d.studio for next spring’s sessions?  Wow. Selena Shannon and Ryan Yu took on the task of making the sauder community aware of design thinking and of the Spring 2012 d.studio offering.

Their marketing plan looked like this:

week one: presence

  • @Sauder Digital signage
  • Classroom Visits: Bringing d.studio to second years… break it down into applicable steps 1. What is it? 2. How is it a great tool? 3. How does it apply to a business education? 4. Emphasize projects.
  • Launch social media strategy: facebook, twitter, community of practice





week two: engage

  • Hold an information event: Moura lunch with students
  • Classroom presentations
  • Online continues

week three : drive it home

  • Post-it note campaign
  • Classroom presentations
  • T-shirts