Stimulating the B.Com class with IDEO/Experience Point Design Thinker
Henry Ford famously said, “If I asked my customers what they wanted, they’d have said a faster horse.” Ford’s classic quote incited laughter amongst the undergraduate students during the three-hour IDEO design thinking simulation in the d.studio’s pilot class. Ron Kellett reminded his students that it can be tough for consumers to “get past the […]
A room of its own: the d.studio space
The d.studio in the UBC Sauder School of Business does more than teach students the concepts of design thinking; it also provides a space where they can do so. A physical d.studio space will launch in fall 2011, upon completion of Sauder’s renovations. Finding a home for the d.studio represents a remarkable commitment by Sauder […]
Designing the d.studio
They say it takes a village to raise a child; well, it took a community of universities to create the d.studio. Here’s how it all began: When Moura Quayle started as dean of the UBC Faculty of Land and Food Systems (formerly agricultural sciences) in 1997, she inherited a struggling faculty. She looked at this […]
Evolution of the design initiative
When “Dean Dan” suggested that former deputy minister and dean of the UBC Faculty of Land and Food Systems Moura Quayle introduce design thinking into Sauder’s business curriculum, her mind started racing. What would be the best way? To find the answer, three minds were better than one. Denise Withers and Vivian Forssman from Learning […]
Incorporating design into the MBA core program
In a world where next-to-impossible problems can feel like the norm, it doesn’t hurt to approach them in innovative, creative ways. Sauder decided to teach its MBA students how, by testing the idea of embedding design thinking into the first term of the MBA’s life at Sauder: the integrated core. After an experimental workshop on […]