Sustainable Business by Design: MBA conference
On Monday and Tuesday of last week the UBC Sauder Centre for Sustainability and Social Innovation hosted the Frontiers of Management Conference – the “capstone” for the full-time MBA program. The theme this year was UBC 2.0: Sustainable Business by Design. The conference was my opportunity to bring a designer’s perspective to the global buzz […]
Design Thinking: integrating business, design & sustainability
Success comes in business by doing something better. Diverse interests, duties and opportunities of today’s markets mean that “better” is an increasingly complex concept. Sustainability layers in long-term obligations. Enter design thinking as a problem-solving approach: part creative-thinking for new ideas, part innovative thinking for new ways of using existing information and systems. Sustained success […]