Book Review The Service Innovation Handbook
By Zhenyu (Sherry) Xue – 2016 Mitacs Globalink intern at UBC d.studio After reading Business Model Generation, I got my second reading assignment—The Service Innovation Handbook. Equipped with basic knowledge about strategic design, I began my deeper exploration into service innovation. The Service Innovation Handbook is a useful guide for service organizations to think and […]
Book Review Business Model Generation
By Zhenyu (Sherry) Xue – 2016 Mitacs Globalink intern at UBC d.studio On my first day as a research assistant at UBC d.studio, I was given this book to start my internship. I’m an undergraduate from Wuhan University, majoring in Electronic Commerce. As a beginner in strategic design, I opened the book with excitement. […]