Design Thinking… a working definition
In the beginning there was product and architectural design-thinking (Peter Rowe, Design Thinking, 1987, John Thackera, Design after Modernism: Beyond the Object, 1988). Then there was business integrated thinking, now there is business design-thinking (Roger Martin, The Business of Design, 2009). Evolving a working definition… Business design-thinking is the process of bringing people and diverse […]