Syllabus

COMM 486J: Sauder d.studio (January 2012)
Course Goals
  1. Introduce thinking strategies for business
  2. Foster a culture of creativity and team-work
  3. Develop your own business thinking processes
Learning Objectives
Students will be able to…

  • Articulate a role for design in business: design process and thinking strategies
  • Use thinking strategies, methods and tools effectively in a business context.
  • Present and critique new business ideas.
  • Integrate critical and creative thinking processes.
  • Work effectively in teams.
Assessment Summary
Assignments: 35%
Major Project [in 4 parts]: 50%
Participation/Other: 15%
Sauder B.Comm Program Goals
Students will be…

  • skilled in critical thinking
  • skilled in analytical decision-making
  • able to integrate knowledge from relevant business disciplines when making decisions
  • effective communicators with the ability to prepare and deliver oral and written presentations using appropriate technologies.
  • aware of ethical implications of business decisions and activities.
  • prepared to apply sustainability management principles and practices to business.
Course Information
Term/period: Winter 2011 Term 2 Class meeting times: Wed. 2:30-5:30pm
Section number: COMM 486J Classroom location: d.studio HA 338
Course duration: Jan 4 – April 4 Pre-requisites: 3rd or 4th year B.Com.
Instructor: Moura Quayle
Email: moura.quayle@sauder.ubc.ca
Phone: 604-827-5311
Office hours: Wed. 10:30-11:30 -or- by appointment
Teaching Assistant: Florin Gheorghe
Email: gheorghe.florin@gmail.com
Phone: 778-862-3862
Office hours: by appointment
Brief Course Description
As the business environment becomes more unpredictable, organizations will demand leaders who are capable of making the most of the opportunity. Leadership will increasingly mean being comfortable managing and motivating diverse teams of creative people. Truly innovative, disruptive technologies and processes will be needed to address the world’s problems.The d.studio will challenge teams of students to deliver real-world solutions that create economic, social, and environmental value.The d.studio course provides students with a range of thinking strategies. Design tools and processes, used for decades in industry and manufacturing, offer proven, alternative approaches for managing today’s most challenging business problems. Part creative ideation, part critical analysis, and part innovative thinking for new ways of using existing information and systems, design processes and thinking strategies will become an essential tool for doing business better.
Course Materials & Requirements
Reading Materials
Textbook: Osterwalder, Alexander and Yves Pigneur. (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.John Wiley & Sons, New Jersey.Course Package: COMM 486J Package available at UBC BookstoreJump Start
  1. Lockwood, Thomas. Ed. (2010) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value. Foreword by Thomas Lockwood. Pp. vii-xvii Allworth Press.
  2. Pink, Daniel. (2005) A Whole New Mind: Why Right-Brainers Will Rule the World. Chapter 4:Design, pp. 68-99. Riverhead Books.
  3. Martin, R. (2009). The Design of Business: why design thinking is the next competitive advantage. Chapter 1: The Knowledge Funnel: How Discovery Takes Shape. Pp. 1-31. Harvard Business Press.

Culture of Business Innovation

  1. Brown, Tim. (2008). “Design thinking”. Harvard Business Review. 86(6), pp. 84-92.
  2. Verganti, Roberto (2009) Design Driven Innovation. Introduction: Design Driven Innovation. pp. 1-16. Harvard Business Press.
  3. Lockwood, Thomas & Thomas Walton, Ed. (2008) Building Design Strategy: Using Design to Achieve Key Business Objectives. Chapter 12: Visual Thinking: A Leadership Strategy. Pp 119-129. Allworth Press, New York .

Design Thinking

  1. Schon, D. (1987) The Reflective Practitioner: How Professionals Think in Action. New York: Basic Books. Chapter 3: Design as Reflective Conversation with the Situation pp. 76-104 and Chapter 5: The Structure of Reflection-in-Action, pp. 128-167.
  2. Beckman, Sara L. and Michael Barry. (2007). “Innovation as a Learning process: Embedding Design Thinking”. California Management Review Vol 50. No.1.

Working Teams

  1. Katzenbach, Jon, R. , and Smith, Douglas K., (1993). ‘The Discipline of Teams’ in Harvard Business Review. March – April 1993, pp. 111-120.
  2. Kelley, Tom (2005). The Ten Faces of Innovation: Ideo’s Strategies for Beating the Devil’s Advocate & Driving Creativity throughout Your Organization. Introduction: Pp 1-15. Doubleday.
  3. Buchholz, Steve and Thomas Roth (1987) Creating the High Performance Team. Chapter 8: Creative Talents: Who’s Got an Idea. Pp. 127-152. Wiley.

Other learning resources:
Course Reading List:
http://toby.library.ubc.ca/ereserve/er-coursepage.cfm?id=2703

Subject Resources for Thinking Strategies:
http://guides.library.ubc.ca/thinking_strategies

Technology requirements: Ideally a lap-top but not mandatory.
Activity fees:No fees.Assessment

Assessment Activity Solo Duo Quattro
Project 0: BackPack Biz [no assessment]
Project 1: 5 Reflections + 2 Mini-Assignments 25%
Project 2: Eye Phone: Recording Visual Commerce 5%
Project 3: Using the Business Canvas to Observe and Record a Growing Business 15%
Project 4: in 3 parts 50%
Participation: Studio Engagement and in-class exercises 15%
TOTAL 100% 45% 15% 40%

Schedule

Week by week class schedule at a high level (subject to amendment)

Week # Class Topics Activities What Assigned & What’s due
WEEK 1 Jan 4 Jump Start Introductions
The Intersection of Design and Business
Assigned: P1: Reflection
1
Assigned: P2: Eye
Phone
WEEK 2
Jan 11
ASK: Observe, Discover,
Define
Exercise: So you think you
can see? Observations,
Insights, Problem Def’n
Due: P2: Eye Phone
Assigned: P3: Using
Business Canvas
WEEK 3
Jan 18
ASK/TRY: Insights,
Opportunities, Ideation
Review Interim Business
Canvasses
Opportunities/Idea
Generation
Due: Interim Business
Canvas Findings
Due: Reflection 1
Assigned: Reflection 2
WEEK 4
Jan 25
ASK/TRY: Communicate.
Critique
Review of Project 2
GREENING A BIZ: Intro:
Context, Problem Defn,
Observations, Insights
Due: Project 3
Assigned: Project 4a
WEEK 5
Feb 1
ASK: Observe. Discover.
Define.
Studio Session Due: Reflection 2
Assigned: Reflection 3
WEEK 6
Feb 8
ASK/TRY/DO ASK/TRY/DO Studio Session
WEEK 7
Feb 15
ASK: Insights.
Opportunities
Review of P4a
GREENING A BIZ:
Opportunities & Ideas
Studio Session
Due: Reflection 3
Due: P4a; Assigned: P4b
STUDY BREAK FEBRUARY 20-24
WEEK 8
Feb 29
TRY: Generate/Evaluate Studio Session
WEEK 9 Mar 7 TRY: Ideate SCAMPER Assigned: Reflection 4
WEEK 10
Mar 14
TRY: Test. Experiment Review P4b
GREENING A BIZ: Finale
Due: P4b
Assigned: P4c
WEEK 11
Mar 21
TRY/DO: Focus Studio session Due: Reflection 4
Assigned: Reflection 5
WEEK 12
Mar 28
ASK/TRY/DO:
Communicate. Critique.
Revise
Studio Session
Rehearsal for CityStudio
presentation on Mar 29
WEEK 13
April 4
DO: Communicate. Presentation to Businesses Due: Reflection 5

Teahing & Learning Activities

Sample studio session (subject to variation depending on topics/activities): Wednesday 2:30-5:30pm

2:30 Check-in and Warm-up Part 1: 80 min
2:50 Content Cookie [bite-size chunks of content/theory]
3:10 Activity – applied exercise using the content cookie – sometimes this will be a class exercise for handing in
4:00 BREAK
4:10 Check in: How did that (Part 1) work for you? What did you learn? Part 2: 80 min
4:20 Pin-up work/group critique – possible guest critics
5:00 Coaching/Tutorials – Homework advice & readings

iPEER

In the middle and at the end of the course, you will be asked to give each of your group members a grade on their performance within your group. Failure to submit your peer assessment forms will result in a 0% score in your peer assessment. You should read the peer assessment form to think about how your group members will be assessing your performance and to think about what expectations you should have about your peers’ performance. We will talk in studio about best practices for collaboration and team work. We strongly suggest that in your first group meeting you should have a “team learning session” to discuss:

  • Personal expectations from this course
  • Expectations of one another’s performance and behaviours
  • Working style and approach

You will be scoring your team members from 0-10 on the dimensions listed on the assessment form.

Studio participation

Studio participation grades will be based on the quality and quantity of in-studio participation. Discussions before or after studio do not count. Obviously, if you are not in studio you cannot participate. Participation includes engagement in in-studio exercises.

Studio Values, Norms and Expectations

d.studio is, first and foremost, a class in which we explore new knowledge, processes and skills for business. We will do that every day. However, studio is also more than that. It is also a place, some colleagues, and a way of working, teaching and learning— at once a classroom, a project room, a home base, a presentation and review space, a social learning center. . . . .

In sum, a full and complex agenda to balance. To help us, we will review few values, principles and expectations in Week 2 studio, that shared, should help us all accomplish all this and more.

General d.studio Etiquette

The purpose of the studio values, norms and expectations are to foster an atmosphere of mutual respect in the studio towards your fellow students and the instructor and teaching assistant.

  1. Tardiness. Studio sessions are to be considered like business engagements. In the business world being late for meetings is unacceptable.
  2. Computer etiquette. Use computers appropriately in studio.
  3. Food in class. Beverages in class are fine. Eating food in class is fine as long as it is not disruptive or bothersome to others.
  4. Entering and leaving the studio. Similar to tardiness, in business meetings coming and going is frowned upon. Naturally, there are legitimate reasons for stepping out of the studio so apply your professional judgment.

Breaches in etiquette will have a severe impact to your class participation score.

Academic Honesty

You are expected to follow the standards of the University of British Columbia with respect to academic honesty. A violation of academic honesty will result in serious consequences.

Other InformationSee UBC and Sauder D-Studio Policies on COMM 486J Vista site.

 

a place of mind, The University of British Columbia

Sauder School of Business
2053 Main Mall,
Vancouver, BC, V6T 1Z2, CANADA
Tel: +1.604.822.8500
Email:
Sauder d.studio
Henry Angus 338
2053 Main Mall,
Vancouver, BC, V6T 1Z2, Canada
Tel: +1.604.827.1837
Email:

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