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Book Review The Service Innovation Handbook

Book Review The Service Innovation Handbook

By Zhenyu (Sherry) Xue – 2016 Mitacs Globalink intern at UBC d.studio After reading Business Model Generation, I got my second reading assignment—The Service Innovation Handbook. Equipped with basic knowledge about strategic design, I began my deeper exploration into service innovation.   The Service Innovation Handbook is a useful guide for service organizations to think and […]