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Business Model Generation – Start-up Edition

Business Model Generation – Start-up Edition

How do you turn an idea into reality?  More specifically, how do you take an idea, create a business model around it, and bring it to market? The act of business model generation is actually an art.  It takes willpower, knowledge, risk, and an undying ability to persevere in order to create a successful new […]

From An Idea, Off It Went

The “next big thing” starts off with an idea, and from there, a series of discussions and experiments take off. When my partner and I interviewed Lindsay Watt, Co-Founder of Placeling, we had set out just to understand his business and its components as laid out by the business canvas model. However, sitting in Calhoun’s […]

Reflection 2: Interview and Canvas Reflection

Project 3 is the most engaging project that I ever had in Sauder.  I enjoyed it alot mainly due to two things: First, one of the best parts of this project is the fact that this project extends beyond classrooms to current real world businesses that is growing every minute as I am typing this […]

Reflection 2: THe Business Canvas Project

The Business Canvas project has been an interesting experience. I really enjoyed working with Steve and our meeting was fun and enjoyable. I would have liked to spend more time on the project or had more time beforehand to look over our textbook to get a better understanding of the business model canvas. As this […]

The Canvas Experience

If I were to encapsulate the business canvas project in one word it’d be: interesting. This past project was very distinct compared to an average commerce project. At Sauder, the usual case study or business plan often covers the same number of aspects: research, problem statement, insights, and recommendations. But our academic objectives with the […]

Why is creative thinking important in business and where Sauder falls short.

Why is creative thinking important in business? When we think about the hippest and coolest businesses today, they’re all doing something different. There’s something that sets them apart. I’m not going to use the typical Apple Computers or Toms Shoes example. Let’s dig a bit deeper to something maybe only a few of us have […]

Reflection 2: The Design Experience

Innovation is powered by a thorough understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported. Tim Brown Four years ago, Amelia Ufford and Wes Baker were lying on a beach in Sri Lanka […]

Reflection 2: The Business Model Canvas

Reflection 2: The Business Model Canvas

The Business Canvas project was an unique and interesting experience for me.  I have never been presented with the opportunity to “dissect” a business down to its parts in such a way that the business canvas helped walk us through.  For this project, I worked in a team with Pia, Mimi and myself to tackling […]

Designing with De-Brand

I can see why a start-up CEO is a good representation of a Design Thinker – Wes and Amelia of De-Brand definitely embody Tim Brown’s Design Thinker personality profile of being empathetic, integrative thinkers, optimistic, experimental, and collaborative. They both can imagine the world from both perspectives, for example, on the marketing side creating the […]